Cookie Policy

Last updated: 24 September 2025

Applies to: visitors from the United Kingdom accessing lisbonsmile.co.uk (the “Website”).

1. About this policy

This Cookie Policy explains how THE PRACTICE DENTAL AND ESTHETIC CLINIC (“we”) uses cookies and similar technologies (pixels, tags, SDKs, local storage) on the Website. It should be read together with our Privacy Policy.

2. What are cookies?

Cookies are small text files placed on your device that help the Website function and allow us to understand how it is used. Pixels and similar technologies enable measurement and ad delivery.

3. How we use cookies

We group cookies into the categories below. We only set non‑essential cookies after you give consent via our cookie banner.

• Strictly necessary: required for the Website to operate (e.g., security, load balancing, consent storage). These are set without consent.
• Analytics: help us understand traffic and improve the Website (e.g., Google Analytics 4).
• Advertising/retargeting: help us deliver and measure ads (e.g., Meta Pixel, Google Ads, Microsoft Ads).

4. Your choices

• Use the banner on your first visit to Accept or Reject non‑essential cookies.
• You can change your choices anytime via Manage cookie settings (link in the footer or banner).
• You can also adjust browser settings to block or delete cookies. Blocking some cookies may affect site functionality.

5. Cookies we use (illustrative)

The exact set can vary by device/browser and provider updates. Your Consent Management Platform (CMP) will display the current list.

Name Provider Category Purpose Typical expiry
cookie_consent* CMP Strictly necessary Stores your consent preferences 6–12 months
_ga Google Analytics 4 Analytics Distinguish users for analytics 24 months
ga* Google Analytics 4 Analytics Session state for analytics 24 months
_gid Google Analytics 4 Analytics User/session analytics 24 hours
_gcl_au Google Ads Advertising Ad conversion tracking 90 days
_fbp Meta (Facebook/Instagram) Advertising Ad delivery/retargeting 90 days
_fbc Meta (Facebook/Instagram) Advertising Click‑through conversions 90 days
_uetsid Microsoft Ads Advertising Session ID for ads 24 hours
_uetvid Microsoft Ads Advertising Visitor ID for ads 13 months

Other technologies: We may use Google Tag Manager to manage tags (it is cookie‑less but may deploy other tags subject to your consent).

6. Third‑party providers

We use: Google (GA4/Ads/Tag Manager), Meta (Facebook/Instagram), and Microsoft Ads. These providers may process limited data in jurisdictions outside the UK/EEA. Where transfers occur, we use appropriate safeguards (e.g., SCCs with the UK IDTA). See our Privacy Policy for details.

7. Updates

We may update this Cookie Policy to reflect changes in technologies or law. Material changes will be highlighted on this page. Please check back regularly.

8. Contact

For questions about cookies, email info@thepractice.com.pt.