Privacy Policy

Last updated: 24 September 2025

Applies to: visitors from the United Kingdom accessing lisbonsmile.co.uk (the “Website”).

1. Who we are (Controller)

Controller: THE PRACTICE DENTAL AND ESTHETIC CLINIC (trading as The Practice).

Registered address: Av. António Augusto de Aguiar 148, 7A, 1050‑021 Lisbon, Portuga

DPO: Not appointed.

We provide dental services exclusively in Portugal. This Website is intended to inform prospective patients and enable initial contact/enquiries.

Convenience notice for UK visitors: Prices may be displayed in GBP and a UK contact number may be provided for convenience only. All treatments are performed in Portugal and governed by EU GDPR and Portuguese data protection law.

2. UK Representative

We value your privacy and your rights as a data subject and have therefore appointed Prighter Group with its local partners as our privacy representative and your point of contact for the following regions: United Kingdom (UK)

Prighter gives you an easy way to exercise your privacy‑related rights (e.g. requests to access or erase personal data). If you want to contact us via our representative, Prighter, or make use of your data subject rights, please visit the following website: https://app.prighter.com/portal/15906190634

3. What data we collect online

We collect only the minimum personal data needed for Website operation and to respond to your enquiries:

We do not collect or process medical information on the Website. Clinical data (health/diagnosis/imagery) are handled only in‑clinic in Portugal, under EU GDPR and Portuguese medical confidentiality rules.

Sources: the data come directly from you when you contact us, and from your device/browser when you interact with the Website. We do not obtain data from third‑party referrers.

4. Purposes and legal bases

Purpose Examples Legal basis (UK GDPR)

Responding to enquiries and scheduling a consultation call‑back, email/WhatsApp responses, pre‑contract communication Art. 6(1)(b) Contract (steps prior to entering into a contract) and Art. 6(1)(f) Legitimate Interests (efficient customer service).

Website operation and security load balancing, error logs, fraud/abuse prevention Art. 6(1)(f) Legitimate Interests.

Analytics and performance measurement GA4 metrics, improving pages and funnels Consent under PECR/UK GDPR for non‑essential cookies; where strictly necessary, Legitimate Interests.

Advertising & retargeting Meta Pixel, Google Ads, Microsoft Ads audiences Consent under PECR/UK GDPR (marketing cookies/trackers)

Marketing communications (optional) occasional email/SMS/WhatsApp or calls about our services Consent (PECR). You can withdraw consent at any time and opt‑out from each message

Legal and compliance tax/audit records for any payments made in clinic Art. 6(1)(c) Legal obligation

Provision of healthcare (in clinic) medical intake, diagnosis, treatment planning Art. 9(2)(h) Provision of health care + Portuguese law (not via Website)

Profiling: we may create advertising audiences (e.g., retargeting, look‑alike) based on Website activity after you consent to marketing cookies. No decisions producing legal or similarly significant effects are made solely by automated means.

5. Cookies & tracking technologies

We use a consent‑management platform (CMP) to obtain your consent before setting non‑essential cookies and similar technologies for analytics/advertising in the UK. You can Manage cookie settings from the banner or by following the link in the Website footer at any time. Refusing non‑essential cookies will not affect basic site functionality.

Categories:

Illustrative cookie/table (will reflect your CMP configuration):
Name Provider Purpose Type Typical expiry
_ga Google Analytics 4 Distinguish users for analytics HTTP cookie 24 months
ga* Google Analytics 4 Session state for analytics HTTP cookie 24 months
_gid Google Analytics 4 User/session analytics HTTP cookie 24 hours
_gcl_au Google Ads Ad conversion tracking HTTP cookie 90 days
_fbp Meta Ad delivery/retargeting HTTP cookie 90 days
_fbc Meta Ad conversions from clicks HTTP cookie 90 days
_uetsid Microsoft Ads Session ID for ads HTTP cookie 24 hours
_uetvid Microsoft Ads Visitor ID for ads HTTP cookie 13 months
cookie_consent* CMP Stores your consent choices HTTP cookie 6–12 months

The exact list, names and lifetimes may vary by device, browser and updates from our providers. Your CMP “Cookie Settings” view will show the current set used on this Website.

6. Sharing of data (processors/recipients)

We share personal data with trusted processors to operate the Website and communications:

We do not sell your personal data. We do not disclose your data to insurers, labs or other clinics unless you ask us to or it is necessary for care in clinic.

7. International transfers

We are established in Portugal (EEA). Some providers may process data in countries outside the UK/EEA (e.g., the United States). Where such transfers occur, we rely on appropriate safeguards, including Standard Contractual Clauses (SCCs) together with the UK International Data Transfer Addendum (IDTA) or other lawful mechanisms provided by UK GDPR. Copies of key safeguards can be requested via the contact details below.

8. Retention periods

We keep personal data only as long as necessary for the purposes stated above:

9. Security

We implement technical and organisational measures including HTTPS/TLS, access controls and role‑based permissions, MFA for admin systems where available, regular backups, limited data access on a need‑to‑know basis, staff awareness, and logging/monitoring.

CCTV: not applicable to the Website. (If used in clinic, it would be sign‑posted and governed by a separate notice.)

10. Your rights (UK GDPR)

You have the right to access, rectify, erase, restrict processing, object to processing, and data portability, as well as the right to withdraw consent where we rely on consent. To exercise your rights, contact us at info@thepractice.com.pt or via our UK Representative (Prighter):

https://app.prighter.com/portal/15906190634. We will respond within one month (extendable in complex cases).

Children: the Website is not intended for children under 13. We provide treatment to minors only with the involvement and consent of a parent or legal guardian.

11. Complaints

If you have concerns, please contact us first or use our UK Representative. You also have the right to lodge a complaint with:

https://app.prighter.com/portal/15906190634. We will respond within one month (extendable in complex cases).

Children: the Website is not intended for children under 13. We provide treatment to minors only with the involvement and consent of a parent or legal guardian.

12. Changes to this notice

We may update this notice from time to time. Material changes will be highlighted on this page. The “Last updated” date at the top shows the latest version.

13. Contact

Controller: THE PRACTICE DENTAL AND ESTHETIC CLINIC

Address: Av. António Augusto de Aguiar 148, 7A, 1050‑021 Lisbon, Portugal

Email: info@thepractice.com.pt

Telephone: +351 928 500 391 (Portugal); +442039304090 (UK)